UK,England
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UK, England
Type: University
Location Type: Urban
Founded: 1992
Total Students: 23,280 +
Main Campus Address
Leeds LS1 3HE, United Kingdom
Learn to master experiential marketing through event experiences and create a memorable impact on customers. This course will help you develop the expertise to operate at a strategic level in marketing roles in the events industry and enable you to make your business really stand out.
You will gain an in-depth understanding of current key political, social, cultural, environmental and economic issues that shape the marketing of events across the globe. Through the study of global brand management, you will analyse the identity of brands and their position within an international market. You will look at what experiential marketing means to people and how events can be created to evoke positive emotions. You will discover how relationship marketing helps harmonise brand positioning and learn how personality is used to bring brands to life during immersive experiences and activation events.
Studying alongside peers and industry professionals, you will examine consumer behaviour – how consumers behave and why they behave the way they do – and you will develop the tools, techniques and strategies to influence these behaviours to generate and retain loyal target audiences going forwards.
Master's Degree
30 Days
Full-Time
12 Months
Intake Month/Year | Intake Status | |
---|---|---|
sep 2022 | Open |
*Note: The fee is approximate and is subject to change
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
Careers
The use of experiential marketing techniques to enhance events and associated experiences is increasingly recognised as a strategic necessity. Opportunities for marketing events have been further enhanced by the use of events as a tool to initiate the launch of brands, the redevelopment of destinations and the bringing together of communities. This course will help you to develop the holistic, strategic and critical abilities needed to make a positive contribution as a future leader in the sphere of experiential events management.
There are various options through which a student can get a post study work visa in the UK.
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea.
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business.
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK.
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship.
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
Program Level: Master's Degree
Duration: 24 months
Tuition Fee: CAD$ 13,000
English Requirement: IELTS TOEFL PTE
Work Permit:
Outreach, A Student Referral Program by Edmissions
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