Master of Science in Experiential Event Marketing

Leeds Beckett University - Headingley Campus

UK,England

 0 Shortlist

12 Months

Duration

CAD$ 13,000/year

Tuition Fee

CAD$ 0 FREE

Application Fee

Sep 2022

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 23,280 +

Campus Detail

Main Campus Address

Leeds LS1 3HE, United Kingdom

Master of Science in Experiential Event Marketing

Program Overview

Learn to master experiential marketing through event experiences and create a memorable impact on customers. This course will help you develop the expertise to operate at a strategic level in marketing roles in the events industry and enable you to make your business really stand out.

You will gain an in-depth understanding of current key political, social, cultural, environmental and economic issues that shape the marketing of events across the globe. Through the study of global brand management, you will analyse the identity of brands and their position within an international market. You will look at what experiential marketing means to people and how events can be created to evoke positive emotions. You will discover how relationship marketing helps harmonise brand positioning and learn how personality is used to bring brands to life during immersive experiences and activation events.

Studying alongside peers and industry professionals, you will examine consumer behaviour – how consumers behave and why they behave the way they do – and you will develop the tools, techniques and strategies to influence these behaviours to generate and retain loyal target audiences going forwards.

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Master of Science in Experiential Event ...

 Program Level: Master's Degree
 Duration: 24 months
 Tuition Fee: CAD$ 13,000

 Application Fee: CAD$ 0 FREE

English Requirement: IELTS TOEFL PTE 

Work Permit: