Master of Science in Strategic Sport Marketing

Leeds Beckett University - Headingley Campus

UK,England

 0 Shortlist

12 Months

Duration

CAD$ 14,000/year

Tuition Fee

CAD$ 0 FREE

Application Fee

Sep 2022

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 23,280 +

Campus Detail

Main Campus Address

Leeds LS1 3HE, United Kingdom

Master of Science in Strategic Sport Marketing

Program Overview

Develop core competencies which sit at the heart of sport marketing and benefit from gaining an applied industry insight into the dynamic global sport marketplace.

You will develop a sound theoretical and applied understanding of the subject area during your taught programme. The MSc Strategic Sport Marketing has been designed to enable you to work independently and collaboratively through a range of workshops, debates, reflective tasks and authentic assessments. Building on your industry expertise, this will ensure you are developing the core capabilities in a range of sport market contexts whilst developing valuable skills in communication, problem-solving and strategic decision making thus benefiting your work place opportunities.

Practical activities such as creating marketing communication plans, digital marketing campaigns, carrying out brand audits and consumer experience evaluations will enable you to develop your expertise and become a confident marketing practitioner.

Your modules will cover a wide range of topics such as strategic sport marketing, sponsorship, branding, consumer insight, media and digital marketing. You will drive the focus of your independent project by choosing to complete an in-depth written dissertation, a business plan, or a consultancy project that will see you work with an organisation in industry. This will enable you to develop your expertise in responding strategically to the changing global sport landscape.

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