Graduate Certificate in Advanced Wine and Beverage Business Management

George Brown College - St. James Campus

Canada,Ontario

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12 Months

Duration

CAD$ 23,220/year

Tuition Fee

CAD$ 95

Application Fee

Sep 2022

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 32,117 +

Int. Students: 4,900 +

Campus Detail

Main Campus Address

200 King St E, Toronto, ON M5A 3W8, Canada

Graduate Certificate in Advanced Wine and Beverage Business Management

Program Overview

Advanced Wine and Beverage Business Management is a one-year, three-semester postgraduate program developed for hospitality diploma and degree graduates, and industry professionals seeking an advanced level of learning focused on all aspects of the wine, spirit and beer business.

In our state-of-the-art tasting labs, students will explore and experience global beverages and their relationship to business, cuisine, culture and lifestyle.

This program will provide you with an advanced level of knowledge in beer, wine, spirits and mixology, and also teach you essential business skills such as financial management, organizational behaviour and strategic marketing – all vital to succeed in today’s competitive marketplace.

Your Field Education Options
This program provides a mandatory 14-week externship placement. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed work experience opportunities, which they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resumé.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Manage different departments within food & beverage centred or sales environment using product knowledge, menu development and business acumen skills.
  • Position products appropriately in the market using established techniques in wine merchandising, product pricing, labelling, branding, advertising, promotions, marketing, public relations, media relations consumer behaviour in the wine industry.
  • Interpret import and export regulations and recognize opportunities and challenges within the business structures of the wine industry.
  • Manage and control different aspects of wine-related enterprises to make effective decisions regarding finance, accounting, budget planning, costing, taxation systems, pricing structures in the wine industry, using analytical and synthesis skills.
  • Implement and develop leadership and human resources skills required in the beverage business that include recruitment, motivational strategies, resolution of labour relations issues and the management of related challenges and responsibilities including culturally sensitive material.
  • Use current and relevant business strategies to facilitate a sustainable hospitality entity.