Graduate Certificate of Public Relations in Corporate Communications

Fanshawe College - London Campus

Canada,Ontario

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12 Months

Duration

CAD$ 15,192/year

Tuition Fee

CAD$ 100 FREE

Application Fee

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 43,000 +

Campus Detail

Main Campus Address

1001 Fanshawe College Blvd, London, ON N5Y 5R6, Canada

Graduate Certificate of Public Relations in Corporate Communications

Program Overview

Fanshawe College’s Public Relations - Corporate Communications program is an intense one-year program designed to prepare college and university graduates to enter the exciting and challenging world of communications. Students will hone their writing and presentation skills, learn the latest digital communication and web design techniques, and analyze public relations and ethics challenges.

A second-term field placement allows students to put these new skills to work. Students will make business contacts through professional associations and complete course work with a community focus. The curriculum is current, community minded, and connected to professional communicators. Graduates find work in advertising and PR agencies, hospitals and health care, banking and insurance, the arts and media, small and large manufacturers, government, politics and the not-for-profit sector. Job roles include writing, researching, facilitating, media relations, event planning, strategic planning and marketing communications. Opportunities for professional communicators occur in every employment sector.

Developing superior writing skills, combined with an emphasis on teamwork, computer design skills, and technological savvy gives graduates of this program a competitive edge. This program is best suited to individuals with already above-average writing skills, an outgoing personality and an ability to see solutions when others are focusing on problems. If you’re ready for the challenge, a world of career possibilities is waiting.

Learning Outcomes

  • Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder relationships and issues and achieve organizational objectives.
  • Coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
  • Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s) and to a specified deadline.
  • Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.
  • Use research results and analytical skills to guide the development of communication objectives and public relations activities, evaluate their impact, and support organizational objectives and stakeholder relationships.
  • Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).
  • Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
  • Monitor emerging social and economic trends, and local, national and global issues to guide the planning and implementation of public relations strategies and tactics and support organizational effectiveness, stakeholder relationships and ongoing personal professional development.
  • Assess the selection and implications of current and emerging technologies on the quality and delivery of public relations activities and on organizational effectiveness.
  • Select strategies and tools to build and manage stakeholder relationships to support public relations activities, organizational objectives and career development.