Advanced Diploma in Business Administration - Marketing

George Brown College - St. James Campus

Canada,Ontario

 0 Shortlist

36 Months

Duration

CAD$ 15,190/year

Tuition Fee

CAD$ 95

Application Fee

Jan 2022

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 32,117 +

Int. Students: 4,900 +

Campus Detail

Main Campus Address

200 King St E, Toronto, ON M5A 3W8, Canada

Advanced Diploma in Business Administration - Marketing

Program Overview

This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

  • Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
  • Conduct primary and secondary market research to provide information needed to make marketing decisions
  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
  • Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
  • Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
  • Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

Embedded in all of the above will be the development of soft skills including communication, presentation and team-building skills, as well as the analytical skills required by marketers today.

George Brown College actively works with industry partners in order to:-

  • Align the curriculum to industry needs
  • Provide students with hands-on learning through class projects
  • Offer students field education opportunities
  • Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

  • Ontario Colleges Marketing Competition
  • Vanier BDC Case Challenge
  • Enactus George Brown
  • Speed Mentoring event
  • Great Canadian Sales Competition
  • Ad Week

Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).

This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.

Program Learning Outcomes

  • The graduate has reliably demonstrated the ability to:
    • Develop a marketing plan that will meet the needs or goals of a business or organization.
    • Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
    • Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
    • Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
    • Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
    • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
    • Conduct market research to provide information needed to make marketing decisions.
    • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
    • Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
    • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
    • Develop learning and development strategies to enhance professional growth in the field.
    • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
    • Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
    • Apply the principles of business ethics and corporate social responsibility to business decisions.

You might also interested in other programs of this university

Advanced Diploma in Business Administrat...

 Program Level: UG Certificate / Diploma
 Duration: 36 months
 Tuition Fee: CAD$ 15,190

 Application Fee: CAD$ 95

English Requirement: IELTS TOEFL PTE DUOLINGO 

Work Permit: